Physical beauty is a distinctive character sought from the primors of human history according to the trends that have been presented, in attention to this this paper aims to describe some historical aspects of beauty and the cosmetic industry from a descriptive narrative based on the literary review of the category to be addressed. Methodologically it is a bibliographic design of historical cut from the investigation, compilation and signing of revealing criteria that are contributed to the writing. It was found that in the XXI century the common nomination is “cosmetic beauty” from different criteria that seek to beautify the person from the external point of view. In this sense, it is concluded that the nature of the beautification is based on the creation of beauty salons that promote the diversification of the beauty business that attracts more and more customers, not only female but also male.
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