Social Selling as a sales model, is of vital importance for the market positioning of a company, therefore, the objective of the article, was to determine the actions of social Selling and digital marketing in the Estética Integral de Belleza La Victoria C. A. The main authors were Font and Ronceros (2017), Selman (2017). The study was developed under a descriptive, non-experimental methodology, whose design was field and transactional, and was based on a population of three subjects in the management area of the company, to whom the data collection instrument was applied, which allowed the results indicate that social selling, was not carried in an organized manner,and therefore, there were difficulties in the precision of marketing actions, for the scope of sales, and concluded in an inadequate use of social networks, without messages that adequately reach the market, and without a route or direction of adequate marketing to facilitate the scope of more customer segment to whom to offer their comprehensive beauty services.
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